Menu Icon-1
Close Icon-1
#artnppl

An Online Marketplace with a Sensitive Soul

For case studies_vv
SPAIN
Team
PM | PO | UI/UX
Category
E-Commerce
For case studies_vv copy 4
2020
For case studies_vv copy 3
Delivered Product

Background

About Artnppl

Artnppl is an online marketplace. It was born to simplify the relationship between artists and buyers. Each of them was treated as a unique user persona. Now, both of them can meet their needs in one place. This online marketplace seeks to imitate the experience of an art gallery by adding some extra benefits such as information on exhibitions and events, job offers, recommendations and real-time advertising.

The Problem

Artnppl was conceived by artists with the intent to manage a web in which the biggest challenge was to be self-managed. One of the main points of the entire project was to reach artists themselves who could grow and connect with potential buyers. Accomplishing an intuitive and effective site for both types of users was the main purpose.

Background (1)

Project Overview

The Challenge

UX and UI design was essential. To achieve a good product, the team relied widely on user persona research. Through a prototype, they designed a page focused on the two types of user that would allow for desktop and mobile versions to convert sales.

 

Our Goals

We were asked to build an online art marketplace that achieves good business performance without losing focus on the creative and aesthetic essence. The main point was to successfully connect art lovers with artistic work of art that could be acquired online. In addition to the commercial purpose, the virtual space needed to be a place where artists could display their wares and offer them for sale.

Timeline

Timeline (1)

Understanding Our Users

a/ User Persona

User-Artists
User-Artlovers
User-Others

Ideation and Design

a/ Information Architecture

Information-Architecture

b/ Wireframes

wireframes

Fina Proposal

final-proposal-2

Your project can also be a successful case study!