Brand&Data is a product, based in the UK, focused on the analysis of brand audiences and traffic of users, nourished by demographic and economic data that allows to make market studies for advertising campaigns, as well as reports of a past marketing action. The project started in July 2021.
The Problem
Since its creation to date, the client managed to position itself in the market but they needed to scale their sales capabilities. The first step to make it happen was by improving the user experience.
The Challenge
Since its creation to date, the client managed to position itself in the market but they needed to scale their sales capabilities. The first step to make it happen was by improving the user experience.
Our Goals
The main goal of the project was to achieve an efficient and intuitive design for the client's target audience. In order to achieve this we focus on its main service value: Strengthen the knowledge of locations and audiences to design high-performance marketing campaigns.
Timeline
Understanding Our Users
a/ User Persona
Ideation and Design
a/ Design System
b/ Hi-Fi Wireframes
c/ Map Data Visualization
Post Code Area Influence
The data had to be displayed progressively, depending on the zoom level the user was at, taking into account the different units at the ZIP code levels: Exit Code, Area, District, Sub-District and ZIP Code.
Audiences Thermometer
We set out to create a scale based on the data that HC would like to show to their clients. Visually easy to read and work with. This scale also had to be shared with the charts.
POI Visualization
One of the main requirements for the project was the correct visualization of the brand's point of interest. A simple icon that would not be confused with the area.
Final Proposal
In Conclusion
User feedback speaks for itself: they are very surprised at how easy it is to read data and export reports from the platform. Hidden Client launched its product in July 2022 and we are currently working on different improvements.
