#Brand&Data

Audiences and traffic analysis

For case studies_vv
United Kingdom
Team
UX/UI Design
Category
Data Analytics
For case studies_vv copy 3
MVP Completed

Background

About Brand&Data

Brand&Data is a product, based in the UK, focused on the analysis of brand audiences and traffic of users, nourished by demographic and economic data that allows to make market studies for advertising campaigns, as well as reports of a past marketing action. The project started in July 2021.

The Problem

Since its creation to date, the client managed to position itself in the market but they needed to scale their sales capabilities. The first step to make it happen was by improving the user experience.

Background_img

The Challenge

Since its creation to date, the client managed to position itself in the market but they needed to scale their sales capabilities. The first step to make it happen was by improving the user experience.


Our Goals

The main goal of the project was to achieve an efficient and intuitive design for the client's target audience. In order to achieve this we focus on its main service value: Strengthen the knowledge of locations and audiences to design high-performance marketing campaigns.

Timeline

Roadmap_desktop

Understanding Our Users

a/ User Persona

 

User-Persona

Ideation and Design

a/ Design System

Design-System

b/ Hi-Fi Wireframes

 

Hifi1
Hifi_2

c/ Map Data Visualization

 

Post Code Area Influence

The data had to be displayed progressively, depending on the zoom level the user was at, taking into account the different units at the ZIP code levels: Exit Code, Area, District, Sub-District and ZIP Code.

 

 

mapa_data1
mapa_data1

Audiences Thermometer

We set out to create a scale based on the data that HC would like to show to their clients. Visually easy to read and work with. This scale also had to be shared with the charts.

 

 

POI Visualization

One of the main requirements for the project was the correct visualization of the brand's point of interest. A simple icon that would not be confused with the area.

 

 

mapa_data1

Final Proposal

In Conclusion

User feedback speaks for itself: they are very surprised at how easy it is to read data and export reports from the platform. Hidden Client launched its product in July 2022 and we are currently working on different improvements.

final

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