Solving the UX's Mysteries

Let's keep solving the mysteries behind UX designers
They can seem like the mysteries of the x-files when we first hear about them, but certainly their function is much easier to understand than UFOs.
Within their domain, the Ux are responsible for producing things we see and things we don't. A graph by Trevor van Gorp compared its functions to an iceberg. On the surface of the sea, we only visualize the tip of the iceberg. What we see may or may not dazzle us with its beauty, and that reaction will depend on the visual design capacity of the UX. By this, we mean the graphic design.

But we all know that there is more to the iceberg than just its tip. If we learned anything from Titanic, it is that the piece of ice can be large and deep.
Moving down the tip, the next layer could be compared to a skeleton and its wireframes. On that skeleton all the products that we think will be mounted, fundamentally considering the design of the interface, navigation and information. On this point it's important to get the difference between the content that it will have, and how it can be approached and displayed. Testing is key!

If we continue to go down we will also find the design of the structure and its sitemaps. At this part of the massive ice rock,  we start talking about the interplay of architectures and information. It's time now to begin testing the product and analyzing the first reactions of the users. The results of that analysis will be the guide of the Uxs to make the adjustments. Think of that guide as a map that will lead to all resources involved in a successful development.

Still further down, we come across the layer that would belong to the scope, where the requirements and content that each product needs are included. Scope talks and analyce to elements: content and design or layout. But none of this can be sustained without a solid foundation: strategy.

A good strategy based on researching the needs and characteristics of potential users will be in charge of sustaining each of the layers until this tip is strong, functional and incredible. The key is get to to answer the following questions: what is it that the customers want? What do users need? For the user experience to be a hit, a well-planned strategy is essential. The UX designer takes care of assembling each one of these parts. So, as solid and planned, this mass of nature can be as destructive as it is beautiful.
From Infovalue, our UX Designers change the ending of the Titanic. Our Icebergs have the ability to dodge titanics. By hiring our services and experience, Rose and Jack live happily ever after.